The Identity Upgrade
Who Do You Need to Become to Live the Life You Want?
“Act like the person you want to become. That’s how you become them.” – Tom Bilyeu
When people think about transformation, they usually start with what they want to change.
“I want to eat better.”
“I want to sleep more.”
“I want to get rid of this fatigue/pain/condition.”
Some go a step deeper and focus on how to change.
“I’ll start this new diet.”
“I’ll follow this protocol.”
“I’ll try this habit tracker.”
But the deepest and most powerful change doesn’t begin with what or how.
It begins with who.
Identity Is the Operating System
Imagine your identity as the operating system beneath all your habits, decisions, and beliefs.
If you’re trying to install high-performance software on a system that still thinks it’s broken, slow, or unworthy—guess what happens?
It crashes.
You relapse. You sabotage. You give up. You go back to what feels familiar.
Not because you’re lazy.
Not because you “lack willpower.”
But because deep down, your current identity doesn’t support the change you’re trying to make.
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – (often attributed to Aristotle, summarized by Will Durant)
When My Identity Shattered
For most of my life, I wore a very specific identity: the high-performing entrepreneur who could outwork anything. That identity drove me hard—and in many ways, it served me well.
Until it didn’t.
When my body collapsed and I lost my eyesight, everything I believed about myself shattered. Suddenly I wasn’t the unstoppable leader anymore. I was the blind guy. The broken one. The one who needed help crossing the street.
I didn’t just lose my vision.
I lost my sense of self.
Healing didn’t begin until I asked:
“Who do I need to become to live the life I now feel called to create?”
The Hidden Identities We Carry
Most of us don’t realize it, but we’re living by an identity that was installed without our permission.
It came from:
Repeating what we were told
Coping with difficulty
Surviving past pain
These identities can get reinforced over decades.
We make them real through our language:
“I’m just not good with health stuff.”
“I’ve always had a weak immune system.”
“That’s just who I am.”
But these aren’t facts.
They’re stories—and they can be rewritten.
The Power of Identity-Based Living
Let’s say your goal is to run a 10K.
There’s a huge difference between these two mindsets:
“I’m trying to run more so I can complete a 10K.”
“I’m becoming a person who takes care of my body and trains consistently.”
One is external and temporary.
The other is internal and sustainable.
And the beauty is—you don’t have to achieve the outcome to become that new version of you.
You become it by acting in alignment with that identity now.
“You’ll never outperform your identity.” – Ed Mylett
The Health Maxers 3-Step Identity Upgrade Framework
Here’s a simple framework I’ve used and refined throughout my journey:
STEP 1: Awareness
Ask yourself honestly: Who have I been being?
What labels or beliefs are shaping my daily choices?
STEP 2: Imagination
Ask: Who do I want to become instead?
Define your desired identity clearly and in the present tense.
Examples:
“I’m someone who honors my body.”
“I’m becoming a leader in my own life.”
“I’m someone who follows through on what matters.”
STEP 3: Integration
Now act like that version of you.
Even in small, daily ways.
The identity becomes real not when you achieve it, but when you practice it.
A Morning Identity Practice (5 Minutes)
Here’s a powerful exercise I do each morning as part of my gratitude ritual:
Visualize your future self in clear detail
See them, hear them, feel them.
What do they believe? How do they carry themselves?Step into them
Feel their heartbeat. Breathe with their confidence. Look through their eyes.Ask:
What would this version of me do today?
Write down the answer—and take action from that space.
Do this daily.
You’ll be amazed how fast the gap closes between who you were—and who you’re becoming.
When You Upgrade Identity, Everything Shifts
When you commit to becoming someone new, three things happen:
Your Choices Become Clearer
No more overthinking. The next right step becomes obvious.Discipline Feels Easier
You don’t need willpower to be yourself.Transformation Sticks
You’re not chasing results. You’re embodying a reality.
This Week’s Health Maxers Journal Prompt
Who do I want to become?
What habits, words, and decisions would that version of me make today?
Write it.
Speak it.
Be it.
“Identity change is the North Star of transformation. Once you become someone new, everything else falls into place.”
🔁 Ready for Your Identity Upgrade?
If you’ve been stuck in cycles of burnout, self-doubt, or playing small…
If you’ve outgrown the version of yourself that’s been running the show…
It’s time for something far more powerful than a new habit.
It’s time for an Identity Upgrade.
The Andrew Klerck Method: No More Suffering is an 8-week transformational journey designed to help you:
🔹 Redefine who you are from a place of truth—not trauma
🔹 Rewire the inner voice that’s been holding you back
🔹 Recalibrate your nervous system using our NeuroMax subconscious training toolkit
🔹 Reclaim your future by becoming the version of you that’s already waiting
This is the exact framework I used to evolve from a blind, broken identity…
to a man who sees clearly, leads boldly, and lives aligned with his highest self.
Comment “Upgrade” to get the full brochure.
Because when you change who you believe you are,
you change what becomes possible.
Let this be the moment you stop asking, “What do I need to do?”
And start asking, “Who am I ready to become?”
Here’s to your next evolution.
With belief and support,
Andrew
Founder, Health Maxers
Master Your Health. Max Your Life.
Disclaimer: Health Maxers services are wellness-oriented and are not a substitute for professional medical or psychological diagnosis or treatment. If you have a health concern, please consult with a licensed provider.